Kaun Dekhta hai Bijli Ka Bill ?

Did you know that the average household income in Delhi in 2017-18 was INR 3.29 Lacs per annum as per the “Delhi Economic Survey” 2018. Given its steady rise of 10% YoY we still looking at INR 3.98 Lacs Per annum average household income in 2019-20. For a household running on thin budgets every 100 rupee counts, and this is what makes a 1500-3000 rupee electricity bill an object of immense and careful attention.

The myth that everything is digital and we don’t even look at our mobile bills is what we called it – a MYTH. Anybody and everybody having a yearly household income of INR 6.0 Lacs or less will be very careful with all their bills and re-charges. Why else do you think even Rs.10 cashback schemes are a hit, whether it is on mobile recharge or discount for a detergent powder bag.

The electricity/gas/water or landline bill is a statutory document for all government and banking documentation, and as such has significance beyond the obvious bill payment. Even if it didn’t, the decision maker of the house would look at it at least twice if not more, not to mention the much heated debate he would have with the family members over frivolous use of electricity/gas or water as the case may be 🙂 .

A utility bill can arguably be the most distinctive medium to influence not just the decision maker but the chief influencer of the household. It’s the one place where your communication stands out from the clutter and the message is delivered in as much seriousness as there is to a bill, which necessarily needs to be paid.

Silver Campaigns is the single largest supplier of this medium, pan India. Go ahead and make a call to find out how we can help your/your client’s brand zoom ahead of competition in terms of absolute transactions. With a guaranteed reach, utility bill advertising is clearly the best way to drive purchases online or offline.

Stay connected to this page for more on how innovations can be achieved for deep consumer engagement!