The most critical service in contemporary lifestyles is electricity supply. Most legitimate residential addresses take this seriously and receive their monthly, or in some cases bimonthly electricity bill with immense respect. Putting public interest messages on this medium can therefore be a worthwhile advertising option. Products of mass consumption, broadly from the FMCG “category”, Electrical appliances & Electrical products are a near perfect fit. Brands that want consumers to receive messages which can be referred back to, over a period of time, should also consider this advertising medium. Electricity Bill advertising is an ideal solution where a “call to action” can be initiated online, right from the home.
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